The main reason people still shop in physical stores is that they can't touch and feel the items they want to buy. This is a significant disadvantage for online retailers.
It's essential to have an online store built with solid ecommerce software, but only with properly implemented UX elements your store will be able to close the gap and make customers feel more confident in their purchases.
As, it's so easy for customers to click the "x" and go find another company that sells the same products, first impressions are critical for online stores. As a result, your homepage needs attention.
Top ecommerce stores typically provide collections of items to guide user preferences. They may, include a grid with all of the most popular men's shirts, or they may offer recommended products based on previous customer experiences.
Customers must be groomed before they begin purchasing from your company, so a system is required to re-engage abandoned cart users, bounced customers, and even those who have previously paid for items.
First impressions are nice, but they are quickly challenged when a question arises. Given that the majority of customers will have some sort of question, it's a good idea to have customer service tabs that are difficult to overlook.
Customer testing is the best way to structure your checkout process. However, other factors are at work, such as guest accounts, which are shown to increase the number of purchases on a site.
This part is related to establishing a system to bring users back to your store, but it is more about how people feel after purchasing from you.